Apala Lahiri Chavan, Human Factors International, India
- We cannot apply first-world usability techniques to other cultures.

India
- Users experience a much more emotional response to technology.
- Storytelling is often much richer than surveys.
- Participants need to be put in a more natural setting, such as a bazaar or a movie.

Aaron Marcus, Aaron Marcus and Associates, USA
- Culture is an extremely ambiguous idea with a multitude of prominant factors (Hofstede, Schwartz).
- All the same, we need to note and remember cultural differences.

Future Possibilies
- Formalization of cultural dimensions
- Development of more appropriate diagramming tools
- Creation of "culturebases," to enable wider communities to collaborate on culturally-informed solutions

Comments from Participants
- Users from Asia are much more reserved about providing critiques.
- In the case of Singapore, multilingual surveys are required to get the riches data from participants.
- We need more formal and informal dialogue within the international usability community.t